Reference page · Updated October 2, 2026
A compact, source-led reference for writers, researchers, wellness professionals, and anyone looking for current massage therapy figures.
Every number below links to the original publisher and includes the source date. Figures describe different populations and time periods, so read the context before comparing them.
Consumer use
79%
Among U.S. consumers surveyed in 2025, 49% named health or wellness and 30% named stress as the primary reason for their last massage.
Source: American Massage Therapy Association consumer survey, fielded July 11–13, 2025.71%
This figure covers the 12 months ending June 2025 and describes consumers who had received massage, not all U.S. adults.
Source: American Massage Therapy Association, 2025 consumer survey.29%
The result is from the 12 months ending June 2025. It describes why consumers sought massage, not a measure of treatment effectiveness.
Source: American Massage Therapy Association, 2025 consumer survey.2.7
This is the average reported by individuals surveyed in AMTA’s 2025 national consumer research.
Source: American Massage Therapy Association, 2025 consumer survey.91%
This is a consumer perception measure from AMTA’s current public summary of its annual survey research.
Source: American Massage Therapy Association consumer research, published 2025.A useful distinction
These figures show how people describe their massage choices. They do not establish that massage will treat a particular condition. For individual health concerns, readers should speak with an appropriate licensed health professional.
The profession
155,400
The U.S. Bureau of Labor Statistics reports this employment estimate for 2025.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, updated August 27, 2026.15%
BLS classifies this projected pace as much faster than the average for all occupations.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, updated August 27, 2026.20,400
BLS notes that many projected openings arise when workers change occupations or leave the labor force.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, updated August 27, 2026.36%
This is the largest employment category in BLS’s 2025 work-environment breakdown, ahead of personal care services at 33%.
Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, updated August 27, 2026.Florida snapshot
8,995
This is the Florida Department of Health’s count at the end of fiscal year 2024–25, within its licensed-facility total.
Source: Florida Department of Health, Medical Quality Assurance annual report, fiscal year 2024–25.Florida’s count refers to licensed establishments, not individual massage therapists or appointments. For a private massage experience for adult men near Orlando International Airport, visit Massage for Men in Orlando.
Methodology and sources
This page collects published figures from the American Massage Therapy Association, the U.S. Bureau of Labor Statistics, and the Florida Department of Health. We used the most current public figures available on the update date. Survey figures reflect respondents and their stated views or experiences. Government workforce and licensing figures follow each agency’s own definitions.
Cite this page
Dan’s Body Works. “Massage Therapy Statistics: U.S. Consumer Use, Workforce & Florida Data.” Updated October 2, 2026. https://dansbodyworks.com/massage-therapy-statistics
Last reviewed: October 2, 2026. We plan to review this reference again when key source data changes or by November 2026.